MARKETING
Also a Tech Prep Program
Also a Marketable Skills Achievement Award Program
See Sports Management MSAA
Department Chair:
Gloria Cockerell . . . . . . . . SCC-J247 . . . . . . . . . . .972.881.5736
Academic Advisor:
Tom Bailey . . . . . . . . . . . . SCC-G148 . . . . . . . . . . .972.578.5563
Department Website:
http://www.ccccd.edu/management
Marketing incorporates professional education courses to prepare individuals for career paths with retail or wholesale organizations, profit or non-profit service organizations, governmental agencies, and academic institutions.
Collin’s Marketing program is designed to give a thorough background in aspects of marketing and to provide methods for improving skills for people already employed in marketing careers. Marketing students who have questions should visit with the department chair.
Through a transfer agreement, students may earn their associate of applied science (AAS) degree with a Marketing major or a specialization in Business Management from Collin and transfer to the University of North Texas (UNT), UT Brownsville, Texas A&M University-Commerce, or Tarleton State University and earn bachelor of applied arts and science (BAAS) and bachelor of applied technology (BAT) degrees.
Other area universities that accept this degree include the University of Texas at Arlington, Texas A&M University-Commerce, Texas Christian University, Dallas Baptist University, Amberton University, LeTourneau University, and Northwood University.
The International Business Certificate has been created for people who wish to work in an international environment. Skill development in the areas of marketing, management and law among various cultures and countries is highlighted.
Students planning to transfer to a college or university should check with the Collin academic advisor prior to beginning this program to verify course transferability. Tech Prep students who took collegiate-level courses in marketing while in high school may elect to receive college credit by contacting the Global EDGE office. A petition for Tech Prep credit should be completed as soon as possible upon admission to Collin.
Career Opportunities
Marketing provides the essential core of marketing practices and prepares students for positions in:
Advertising
Consulting
Customer Service
Directing
E-Commerce
Export Management
Import Management
Industrial Marketing Management
Intercultural Communications
International Marketing
Marketing Management
Promotion
Retailing
Sales
Sales Management
Wholesaling
AAS – MARKETING
61 credit hours
First Year
First Semester
BMGT 1341 Business Ethics
ENGL 1301 Composition/Rhetoric I
MATH 1332 College Mathematics 1
MRKG 1311 Principles of Marketing 2
SPCH 1311 Fundamentals of Speech Communication
Second Semester
BMGT 1344 Negotiations and Conflict Management
BMGT 1370 Current Business Trends
HUMA 1301 Introduction to the Humanities
MRKG 2333 Principles of Selling
MRKG 2349 Advertising and Sales Promotion
PHED/DANC Any activity course
Second Year
First Semester
BMGT 1305 Communications in Management
BMGT 1396 Special Topics in General Retailing Operations 3
BUSG 2309 Small Business Management
COSC 1300 Computers and Technology
IBUS 1354 International Marketing Management
Second Semester
ECON 1301 Introduction to Economics 4
MRKG 1301 Customer Relations 2
MRKG 1302 Principles of Retailing 2
MRKG 2348 Marketing Research and Strategies
MRKG 2381 Cooperative Education - Marketing/Marketing Management, General (Capstone) 5
Note: Preferred core choices in italics; other options available on the Associate of Applied Science site, unless otherwise noted.
1 May substitute MATH 1324 or MATH 1314 (recommended for transfer students)
2 Tech Prep course which may have been completed in high school
3 BMGT 1396 is a Special Topics course which may be taken for credit each time the topic changes. The current topic is Sales Management.
4 May substitute ECON 2301, ECON 2302, PSYC 2301, or PSYC 2302
5 May substitute IBUS 2341 or MRKG 1380
Substitutions for WECM courses may be made only with written approval of the Department Chair.
MARKETING/BUSINESS MANAGEMENT SPECIALIZATION
61 credit hours
First Year
First Semester
BMGT 1303 Principles of Management
COSC 1300 Computers and Technology
ENGL 1301 Composition/Rhetoric I
MRKG 1311 Principles of Marketing 1
SPCH 1311 Fundamentals of Speech Communication
Second Semester
BMGT 1307 High Performance Work Teams
BMGT 1344 Negotiations and Conflict Management
HUMA 1301 Introduction to the Humanities
MRKG 1301 Customer Relations 1
MRKG 1302 Principles of Retailing 1
PHED/DANC Any activity course
Second Year
First Semester
BMGT 2309 Leadership
IBUS 1354 International Marketing Management
MATH 1332 College Mathematics 2
MRKG 2333 Principles of Selling
MRKG 2348 Marketing Research and Strategies
Second Semester
BMGT 1305 Communications in Management
BMGT 1341 Business Ethics
BMGT 2341 Strategic Management (Capstone)
ECON 1301 Introduction to Economics 3
MRKG 2349 Advertising and Sales Promotion
Note: Preferred core choices in italics; other options available on the Associate of Applied Science site, unless otherwise noted.
1 Tech Prep course which may have been completed in high school
2 May substitute MATH 1324 or MATH 1314 (recommended for transfer students)
3 May substitute ECON 2301, ECON 2302, PSYC 2301, or PSYC 2302
Substitutions for WECM courses may be made only with written approval of the Department Chair.
Certificates
MARKETING CERTIFICATE
18 credit hours
First Semester
MRKG 1311 Principles of Marketing 1
MRKG 2333 Principles of Selling
MRKG 2349 Advertising and Sales Promotion
Second Semester
MRKG 1301 Customer Relations 1
MRKG 1380 Cooperative Education – Marketing/Marketing Management, General 2 (Capstone)
MRKG 2348 Marketing Research and Strategies
1 Tech Prep course which may have been completed in high school
2 May substitute MRKG 2381
Substitutions for WECM courses may be made only with written approval of the Department Chair.
INTERNATIONAL BUSINESS SPECIALIZATION
18 credit hours
First Semester
IBUS 1305 Introduction to International Business and Trade
Elective*
Second Semester
IBUS 2341 Intercultural Management
Elective*
Elective*
Summer Semester
IBUS 1380 Cooperative Education - International Business/Trade/Commerce (Capstone) 1
1 May substitute IBUS 2381
* Electives (9 credit hours): IBUS 1300, IBUS 1301, IBUS 1302, IBUS 1341, IBUS 1354
Substitutions for WECM courses may be made only with written approval of the Department Chair.
Marketable Skills Achievement Award
See Sports Management MSAA
