Also a Tech Prep Program

Marketing incorporates professional education courses to prepare individuals for career paths with retail or wholesale organizations, profit or non-profit organizations, governmental agencies, and academic institutions.

Collin’s Marketing program is designed to give a thorough background in aspects of marketing and to provide methods for improving skills for people already employed in marketing careers. Marketing students who have questions should visit with the Department Chair.

Through a transfer agreement, students may earn their associate of applied science (AAS) degree with a Marketing major or a specialization in Business Management from Collin and transfer to the University of North Texas (UNT), UT Brownsville, Texas A&M University-Commerce, or Tarleton State University and earn bachelor of applied arts and science (BAAS) and bachelor of applied technology (BAT) degrees.

Other area universities that accept this degree include the University of Texas at Arlington, Texas A&M University-Commerce, Texas Christian University, Dallas Baptist University, Amberton University, LeTourneau University, and Northwood University.

The AAS (Degree) Specialization in International Business is for people who wish to work in international environments. Skill development in the areas of both marketing and management among various cultures is emphasized. A certificate in International Business is also offered.

Students planning to transfer to a college or university should check with the Collin academic advisor prior to beginning this program to verify course transferability. Tech Prep students who took collegiate-level courses in marketing while in high school may elect to receive college credit by contacting the Global EDGE office. A petition for Tech Prep credit should be completed as soon as possible upon admission to Collin.

Career Options

Marketing provides the essential core of marketing practices and prepares students for positions in:
     Advertising
     Consulting
     Customer Service
     Directing
     Export Management
     Import Management
     Industrial Marketing Management
     Intercultural Communications
     International Marketing
     Marketing Management
     Promotion
     Retailing
     Sales
     Sales Management
     Wholesaling


AAS – Marketing
61 credit hours

First Year
First Semester
BMGT 1341 Business Ethics
ENGL 1301 Composition/Rhetoric I
MATH 1332 College Mathematics ¹
MRKG 1311 Principles of Marketing ²
SPCH 1321 Business and Professional Speaking

Second Semester
BMGT 1344 Negotiations and Conflict Management
BUSI 1311 Salesmanship
HUMA 1301 Introduction to the Humanities
IBUS 1305 Introduction to International Business and Trade
MRKG 2349 Advertising and Sales Promotion
PHED/DANC Any activity course

Second Year
First Semester
BCIS 1305 Business Computer Applications ³
BMGT 1305 Communications in Management
BMGT 1391 Special Topics in Business Administration and Management, General ⁴
BUSG 2309 Small Business Management
IBUS 1354 International Marketing Management

Second Semester
ECON 1301 Introduction to Economics ⁵
MRKG 1301 Customer Relations ²
MRKG 1302 Principles of Retailing ²
MRKG 2348 Marketing Research and Strategies
MRKG 2381 Cooperative Education - Marketing/Marketing Management,
                     General (Capstone) ⁶

Note: Preferred core choices are underlined. See other options in AAS core, unless otherwise noted.

Substitutions for WECM courses may be made only with written approval of the Department Chair.


AAS – International Business Specialization
61 credit hours

First Year
First Semester
BCIS 1305 Business Computer Applications ¹
BMGT 1341 Business Ethics
ENGL 1301 Composition/Rhetoric I
IBUS 1305 Introduction to International Business and Trade
MRKG 1311 Principles of Marketing ²

Second Semester
BMGT 1307 High Performance Work Teams ³
IBUS 1301 Principles of Exports
IBUS 1302 Principles of Imports
IBUS 1354 International Marketing Management
IBUS 2341 Intercultural Management
PHED/DANC Any activity course

Second Year
First Semester
BMGT 2309 Leadership
ECON 1301 Introduction to Economics ⁴
HUMA 1301 Introduction to the Humanities
IBUS 1300 Global Logistics Management
MATH 1332 College Mathematics ⁵

Second Semester
BMGT 1327 Principles of Management
BMGT 1344 Negotiations and Conflict Management
IBUS 1341 Global Supply Chain Management
IBUS 1380 Cooperative Education - International Business/Trade/Commerce
                 (Capstone) ⁶
SPCH 1321 Business and Professional Speaking

Note: Preferred core choices are underlined. See other options in AAS core, unless otherwise noted.

Substitutions for WECM courses may be made only with written approval of the Department Chair.


AAS – Marketing/Business Management Specialization
61 credit hours

First Year
First Semester
BCIS 1305 Business Computer Applications ¹
BMGT 1327 Principles of Management
ENGL 1301 Composition/Rhetoric I
MRKG 1311 Principles of Marketing ²
SPCH 1321 Business and Professional Speaking

Second Semester
BMGT 1307 High Performance Work Teams
BMGT 1344 Negotiations and Conflict Management
HUMA 1301 Introduction to the Humanities
MRKG 1301 Customer Relations ²
MRKG 1302 Principles of Retailing ²
PHED/DANC Any activity course

Second Year
First Semester
BMGT 2309 Leadership
BUSI 1311 Salesmanship
IBUS 1354 International Marketing Management
MATH 1332 College Mathematics ³
MRKG 2348 Marketing Research and Strategies

Second Semester
BMGT 1305 Communications in Management
BMGT 1341 Business Ethics
BMGT 2341 Strategic Management (Capstone)
ECON 1301 Introduction to Economics ⁴
MRKG 2349 Advertising and Sales Promotion

Note: Preferred core choices are underlined. See other options in AAS core, unless otherwise noted.

Substitutions for WECM courses may be made only with written approval of the Department Chair.


CERTIFICATES


Marketing Certificate
18 credit hours

First Semester
BUSI 1311 Salesmanship
MRKG 1311 Principles of Marketing ¹
MRKG 2349 Advertising and Sales Promotion

Second Semester
MRKG 1301 Customer Relations ¹
MRKG 1380 Cooperative Education – Marketing/Marketing Management,
                  General (Capstone) ²
MRKG 2348 Marketing Research and Strategies

¹ Tech Prep course which may have been completed in high school
² May substitute MRKG 2381

Substitutions for WECM courses may be made only with written approval of the Department Chair.


International Business Specialization
18 credit hours

First Semester
IBUS 1305 Introduction to International Business and Trade
Elective*

Second Semester
IBUS 2341 Intercultural Management
Elective*
Elective*

Summer
IBUS 1380 Cooperative Education - International Business/Trade/Commerce
                 (Capstone) <sup>1

1</sup> May substitute IBUS 2381
* Electives (9 credit hours): IBUS 1300, IBUS 1301, IBUS 1302, IBUS 1341, IBUS 1354

Substitutions for WECM courses may be made only with written approval of the Department Chair.

Note: The second digit in a course number indicates the number of credit hours
for that course.