What did your company learn today?

What did you learn from your customers today?

No matter how great your product, most people will only buy:
  • from someone they like or feel comfortable with.
  • if they have a genuine or perceived need for the product.
Making a sale begins with developing rapport with your customer. By listening to the cues that signal a customer's needs, you can better match the benefits they will receive from buying your product or service.

Can you answer yes to the following questions?
  • I am a good listener.
  • I am interested in the other person's needs.
  • My preferred outcome is a win-win situation.
Is your company offering a product that customers will buy? Have you identified a problem worth solving? Do they understand the customers' pain? Your competitive advantage will come from your ability to listen to what your customers are telling you combined with the willingness to apply it.

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A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.